We believe that, in highly efficient markets and particularly the USA, structuring intuition to eliminate emotion, and thus focus on what really makes the difference, is key to achieving superior performance results. A consistent approach, combining the speed and discipline of computer processing with the skills and adaptability of human judgment, provides the optimal conditions to achieve this objective.

Our "US Core Growth" investment strategy is based on an active, bottom-up approach, combining the output of a proprietary quantitative model with a disciplined judgmental overlay by US market specialists.

Key competencies that characterise BNPP AM's Model-driven products:

•  20 years of experience

•  Pragmatism: to adapt our approach to each market's characteristics

•  Technical excellence: the quality and depth of our research

This makes the resulting product quite unique:

• Our quantitative model, which is based on extensive back-testing to guarantee its ability to react properly in most market conditions, drives the process and goes as far as portfolio construction (while many other models only focus on evaluating stocks’ attractiveness).


• In our approach, risk is taken into account as early as the development stage of the model. This allows its control to be based on methods that are more stable and reliable than those traditionally used by most fund managers.



• Blending quantitative and judgmental input to form the final decision is an ideal approach. The model brings discipline and focus, while judgment remains important for its adaptability to exceptional situations, as well as the benefits of market experience all along the development process. Thanks to the team’s integration, all professionals whose role impacts the process work seamlessly together and understand each other’s contribution.